Seattle-based product design leader with over 12 years of experience, leading 0-to-1 design and UX strategy across growth, ads, and consumer products. I work at the intersection of design strategy and emerging technology, partnering cross-functionally to ship experiences.
Multimedia ad creation
Unified ad creation workflow for combining multiple images and videos in a single ad.
Dynamic partnership ads
Allow advertisers to add partner content to their product catalog to create ads at scale.
Related media
Surface existing media to re-use across ads, reducing fatigue and driving performance.
Skincare advisor
Built trust into recommendations so customers see Amazon as a skincare expert.
Premium beauty shopping
Amazon’s brand-forward shopping experience for premium beauty.
Amazon Wireless
Customers purchasing an iPhone can pair it with a prepaid plan and manage on Amazon.
A closer look at who I am.
I work at the intersection of design strategy and emerging technology, partnering cross-functionally to ship experiences that move the needle. My range spans growth, ads, and consumer products, and I increasingly use AI throughout my process, from research synthesis to prototyping.
I bring the same attention to detail outside of work, whether that’s in a design critique, a workout, or helping a friend figure out their next move.
I was born in Winnipeg, MB, grew up mostly in Vancouver, BC, and have lived in Seattle, WA since 2014.
My first internship was at BlackBerry, working on BBM, the experience that led me to a career in design.
I’m back on the matcha bandwagon. If you know a good place, let me know!
AI has sped up my design process significantly.
I work closely with business, engineering, and the people we’re designing for from day one, to land on the right solution while staying human-centered throughout.
01
Understand
Research to learn what users actually need and not just assume.
02
Define
Synthesize, map the journey, and align on the problems worth solving.
03
Design & test
Concept, prototype, and validate until it genuinely holds up with users.
04
Ship & learn
Partner with XFN through delivery, measure KPIs, and keep optimizing.